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Crux is a hyper-local market analytics platform that allows financial institutions to find and engage with small businesses more accurately and efficiently.

CRUX DRIVES:

INCREASED PROFITABILITY

About

BUILT TO AUGMENT

Reduce the cost of acquiring customers and members by quickly accessing knowledge that allows your team to speak to small business owners with high specificity and insights to efficiently personalize their approach to each businesses needs

Crux Sales Use Case

MEET CRUX ANALYTICS

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OUR STORY

We started Crux because we believe in the power of small business. We have experienced first-hand the challenges owners face and understand the role they serve in our lives and our economy. We have seen the current systems driving small business banking fall short for both owners and financial institutions. Small businesses need access to relevant, quality banking services to thrive. Financial institutions want to be able to engage more with small businesses, who are loyal, valuable, long-term depositors. Crux is bridging the gap.

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OUR VISION

Our mission is to empower financial institutions to engage more effectively with small businesses to proactively drive more profitable relationships. We catalyze business banking teams by providing hyper-local analysis and immediately actionable insights into the market drivers of risk and opportunity of any business, allowing bankers to engage with owners on their terms and with complete context. Increased visibility enables faster and more accurate decisions, reduce risk, increase profitability and sustainable growth for small business practices. 

Growth Path
OUR TECHNOLOGY

When deployed, Crux retrieves the most relevant, up-to-date data, contextualized it into easy-to-understand information, and drives immediately actionable insights based on quantifiable risk and opportunity. No two small businesses are the same, and Crux is the only platform able to give a complete picture and accurate context regardless of whether a business is brand new or over a decade old. Crux dynamically tailors its platform to best align with each financial institution's existing portfolio of small businesses and its segment growth goals.

WHO WE HELP

Crux is built for middle-market financial institutions engaging with small businesses across the US. Crux seamlessly augments traditional processes with timely, actionable insights and a complete, contextualized picture of a business.

Credit Union

Serve existing members better and source new ones to increase liquidity through targeted outreach

Lower the barrier to entry into launching/growing your small business practice

 

Empower employees to drive added value

Community Bank

Source more small business customers in your community and expand your reach

Expand your underwriting bandwidth without committing to additional headcount

Efficiently build liquidity to susteain growth

Regional Bank

Build efficient business development pipelines into new markets

Build efficiency into your processes and nurture more complex relationships with ease

 

Sustainably grow your lending practice without compromising on risk

The Crux Effect

Grow assets & Boost income

3-7x

DEPOSITS

4-6x

PROFITABILITY

Serve Customers/Members

Access to relevant banking services is the #1 need of small businesses. Crux empowers FIs to engage with more small businesses, on better terms and with lower risk.​

Empower employees

Crux lowers the barrier for employees to access accurate, complete information and the insight they need to engage small business members with high efficacy and efficiency 

Customers

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