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HYPER-LOCAL MARKET ANALYTICS

FOR FINANCIAL INSTITUTIONS ENGAGING SMALL BUSINESSES 

About

BUILT TO AUGMENT

Quickly acquire knowledge that allows your team to speak to small business owners with high specificity

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MEET CRUX ANALYTICS

OUR STORY

We started Crux because we believe in the power of small business. We have experienced first-hand the challenges owners face and understand the role they serve in our lives and our economy. We have seen the current systems driving small business banking fall short for both owners and financial institutions. Small businesses need access to relevant, quality banking services to thrive. Financial institutions want to be able to engage more with small businesses, who are loyal, valuable, long-term customers. Crux is bridging the gap.

OUR VISION

Our vision is to empower small business teams within financial institutions by providing better tools to more effectively and efficiently find and engage with small businesses. By providing hyper-local analysis and immediately actionable insights into the external market drivers of risk and opportunity, we help small business teams engage with owners on their terms and with complete context. Increased visibility enables faster and more accurate decisions, reduce risk, increase profitability and sustainable growth for small business practices. 

OUR TECHNOLOGY

When deployed, Crux retrieves the most relevant, up-to-date data, contextualized it into easy-to-understand information, and drives immediately actionable insights based on quantifiable risk and opportunity. No two small businesses are the same, and Crux is the only platform able to give a complete picture and accurate context regardless of whether a business is brand new or over a decade old. Crux dynamically tailors its platform to best align with each financial institution's existing portfolio of small businesses and its segment growth goals.

WHO WE HELP

Crux is built for middle-market financial institutions engaging with small businesses across the US. Crux seamlessly augments traditional processes with timely, actionable insights and a complete, contextualized picture of a business.

Credit Union

Serve existing members better and source new ones through targeted, pre-vetted outreach

Lower the barrier to entry into launching/growing your small business practice

 

Empower employees to drive added value

Community Bank

Expand your underwriting bandwidth without comminting to additional headcount

Source more small business customers in your community and expand your reach

Compete effectively against online only banks

Regional Bank

Build efficient business development pipelines into new markets

Sustainably grow your lending practice without compromising on risk

 

Build efficiency into your processes and nurture more complex relationships with ease

The Crux Effect

Serve Customers/Members

Access to relevant banking services is the #1 need of small businesses. Crux empowers FIs to engage with more small businesses, on better terms and with lower risk.

Empower employees

Crux lowers the barrier for employees to access accurate, complete information and the insight they need to engage small business members with high efficacy and efficiency

 

Grow assets & Boost income 

3-7x

DEPOSITS

4-6x

PROFITABILITY

Customers

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