Crux is an analytics platform empowering financial institutions to proactively drive primary relationships with SMBs through hyper-local, business-specific insights.
CRUX DRIVES:
MEET CRUX ANALYTICS
OUR STORY
We started Crux because we believe in the power of small business. We have experienced first-hand the challenges owners face and understand the role they serve in our lives and our economy. We have seen the current systems driving small business banking fall short for both owners and financial institutions. Small businesses need access to relevant, quality banking services to thrive. Financial institutions want to be able to engage more with small businesses, who are loyal, valuable, long-term depositors. Crux is bridging the gap.
OUR VISION
Our mission is to empower financial institutions to engage more effectively with small businesses to proactively drive more profitable relationships. We catalyze business banking teams by providing hyper-local analysis and immediately actionable insights into the market drivers of risk and opportunity of any business, allowing bankers to engage with owners on their terms and with complete context. Increased visibility enables faster and more accurate decisions, reduce risk, increase profitability and sustainable growth for small business practices.
OUR TECHNOLOGY
When deployed, Crux retrieves the most relevant, up-to-date data, contextualized it into easy-to-understand information, and drives immediately actionable insights based on quantifiable risk and opportunity. No two small businesses are the same, and Crux is the only platform able to give a complete picture and accurate context regardless of whether a business is brand new or over a decade old. Crux dynamically tailors its platform to best align with each financial institution's existing portfolio of small businesses and its segment growth goals.
WHO WE HELP
Crux is built for middle-market financial institutions engaging with small businesses across the US. Crux seamlessly augments traditional processes with timely, actionable insights and a complete, contextualized picture of a business.
Community Bank
Source more small business customers in your community and expand your reach
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Expand your bandwidth without committing to additional headcount
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Efficiently build liquidity to sustain growth
Regional Bank
Build efficient business development pipelines into new markets
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Build efficiency into your processes and nurture more complex relationships with ease
Sustainably grow lending without compromising on risk
Credit Union
Increase liquidity through targeted outreach
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Lower the barrier to entry into launching/growing your small business practice
Empower employees to drive added value back to members
Serve Customers/Members
Access to relevant banking services is the #1 need of small businesses. Crux empowers FIs to engage with more small businesses, on better terms and with lower risk.​
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Empower employees
Crux lowers the barrier for employees to access accurate, complete information and the insight they need to engage small business members with high efficacy and efficiency